FOR FOUNDERS, CEOS AND LEADERSHIP TEAMS IN SMALL & MEDIUM ENTERPRISES (SMEs)
The GPS for business strategy.
Your strategy drives your company's future. StratStar shows you where you are, where you're heading and what's getting in the way — as your team updates it.
✓Built from the documents you already have✓Clear owners and weekly commitments✓AI suggestions you approve, never automatic changes
Now taking early-access sign-ups. 30-day money-back guarantee on your first payment.
Real screens from StratStar, shown with our own test strategy.
The problem
Most strategy never makes it off the slide deck.
Strategies rarely fail in the boardroom. They fail in the execution that follows. StratStar leverages the power of AI and is built around leading research into why strategy execution breaks down.
Vision gets stuck at the top
Leadership sets direction, but the direct link from big-picture ambitions to a team and individual's actions is invisible. People work hard — but often on the wrong things.
Prioritisation paralysis spreads
Everything feels urgent and no one knows what to focus on this week. So nothing strategic gets done.
Momentum quickly stalls
Quarterly planning meetings generate energy that evaporates within weeks. Without structured check-ins and ownership, commitments slip silently into strategic failure.
What the research says
Why strategy execution really breaks down.
Leading academic research into why strategy execution fails found that the usual explanations — poor communication, weak alignment, not enough control — miss the real causes. Five findings stand out. StratStar is designed around each of them.
1It breaks down between teams.→
See where one team is waiting on another, and for how long.
2Good execution means adapting.→
Pause, stop or reshape work with a reason, and keep the record.
3Too many priorities.→
A focus check when too much is marked high priority.
4Work rarely gets stopped.→
Every review asks "What should we stop?"
5More reporting can make it worse.→
One list of what needs attention, not more dashboards.
HOW IT WORKS
DESIGN. DEFINE. DELIVER.
Build your strategy in 3D: from the information you already have to a strategy your whole team delivers.
DESIGN
Build the foundations.
Upload your strategy documents and answer the key questions about your business. StratStar summarises each document and shows where information is thin.
DEFINE
Shape the strategy.
A guided build from Mission and Vision to Objectives, Goals, Actions and KPIs, with AI suggestions you accept, edit or skip.
Mission → Vision → Objectives → Goals → Actions
DELIVER
Make it happen.
Run your strategy as a weekly loop:
INTENTWhere are we going?EXECUTEAre we executing it?UNDERSTANDWhat is getting in the way?INTERVENEWhat should we do about it?ADAPTWhat should change?
↺ back to INTENT
What you DEFINE: five levels, one connected system.
One connected strategy, from purpose to action
A complete 5-level strategy cascade — from purpose to action, with every level updating dynamically as strategy execution progresses.
1. MissionWhy we existThe purpose behind everything else. A timeless statement that anchors every decision.
↓
2. VisionWhere we’re goingWhat success looks like in three to five years. Ambitious, and measurable so you know when you get there.
Supported by ↓↑ Updates with progress
3. ObjectivesOur main focus areasThree to five broad priorities, covering the key parts of the business, that move us towards the Vision.
Supported by ↓↑ Updates with progress
4. GoalsMeasurable targetsSpecific, Measurable, Actionable, Realistic and Time-bound targets under each Objective, each with a date and usually tracked by a KPI.
Supported by ↓↑ Updates with progress
5. ActionsThe work that deliversThe projects and initiatives that deliver each Goal. Each one has an owner and a due date.
Every update at a lower level flows up automatically — so progress reflects the latest updates.
A WEEK WITH STRATSTAR
Built for the moments that matter.
MONDAY MORNING
Everyone knows this week's commitments.
Each person sees what they own, this week's commitments, and what has changed on their work since they last logged in.
Weekly Commitments · My work
EVERY WEEK
See how execution is really going.
One Execution Health score built from five parts — completion, active work, focus on key work, key work done and plan stability — with its history, so you see the trend, not just today's number.
Dashboard · Execution Health Score
WHEN SOMETHING'S STUCK
See who is waiting on whom.
StratStar shows which actions are holding up the most other work, and where one team is waiting on another.
Block Unlock · Handoffs between teams
BEFORE THE BOARD MEETING
A board report in minutes, with your logo.
Choose the pages you need and create a report from live strategy data — no manual slide-building.
Board Reports · Dashboard · Execution Health Score
WHEN THINGS NEED A DECISION
Decisions that don't get lost.
Decisions keeps track of what is waiting, how long it has waited and what it holds up — and records what was decided.
Worth Revisiting brings up the assumptions nobody has checked and the documents that may be out of date. Pause or stop work with a reason, and keep the record of what changed and why.
Worth Revisiting · Pause and Stop · What's Changed
DESIGN — build the foundations
Strategic Evidence
Upload strategy papers, market analyses and plans in Word, PowerPoint, Excel or PDF. StratStar reads the text, writes a summary for you to check and approve, and tags which areas of your strategy each document covers. Only the text is kept — never the file itself.
Key questions, answered from your documents
StratStar finds passages in your documents that answer the key questions about your business, word for word, so nothing is reworded or misread. Accept a passage as your answer, edit it, or write your own.
Strategic Coverage
See which areas of your strategy have several sources of information, which have few, and which have none — so you know where to add information before you build. Coverage counts sources; it doesn't judge your strategy.
Answer anywhere
Download the questions as a Word document to complete offline and upload it again, or email a secure form to a colleague or adviser so they can answer without a login. Every answer shows who gave it.
DEFINE — shape the strategy
Guided Strategy Build
A step-by-step build from Mission and Vision to Objectives, Goals and Actions, then phases, due dates, success criteria, dependencies and KPIs. AI suggests at every step, with best-practice guidance alongside; you accept, edit or replace each suggestion.
KPIs that tell the story
Track leading and lagging indicators for every Goal, choose each Goal's main outcome KPI, and see value history on a chart. StratStar flags when activity is moving but outcomes aren't.
Phase Planning
Break your annual strategy into focused phases or quarters. Assign goals and actions to phases so the whole team knows what matters now versus later.
DELIVER — make it happen
INTENT — where are we going?
Strategy Map
See your whole strategy as a connected map, from Mission down to every Action, with owners and progress on each card. Export it as an image or include it in a board report.
Completeness
A clear list of what's still missing — owners, dates, KPIs, success criteria — ordered by importance, with a score. Mark anything that doesn't apply as not needed. An optional AI check comments on the wording.
EXECUTE — are we executing it?
Dashboard
Execution Health and its history, an AI summary of the main themes, what needs management attention and the headline numbers — on one page.
Execution Health Score
A score that combines progress, overdue work, focus on key work and plan stability, adjusted for how complete your strategy is — so leadership can see where execution needs attention. Parts that can't be measured yet say so, instead of counting as zero.
Kanban & Timeline Views
See work on a drag-and-drop Kanban board, a Gantt-style timeline, a grid or by owner — whichever suits your team. Every view shows the same live data.
Weekly Commitments
Each week, people commit to specific actions and tick them off. Unfinished commitments carry forward, so nothing quietly disappears.
My work
Each person sees their own Objectives, Goals and Actions, what changed on them since they last logged in, and what they're waiting on — in one place.
What's Changed
Every change to your strategy is recorded: what changed, when, who made it and why. See what's changed since your last review, or the full history of any item.
Budget
Add budgets to Actions and see the total, how it splits across Objectives and phases, and how it compares with the budget you have available. Works in pounds, dollars or euros.
UNDERSTAND — what's happening and why?
RAID Report
AI suggests Risks, Assumptions, Issues and Dependencies across your strategy — your team decides which to add. Link assumptions to KPIs so you're told when one stops holding.
Block Unlock
Find the actions that are holding up the most other work, so the team knows what to unblock first.
Handoffs between teams
See where work in one team is waiting on another, and how long it has waited, so stuck handoffs are spotted early.
INTERVENE — what should we do about it?
Management Attention
One ranked list of what needs leadership attention now — overdue key work, stuck handoffs, decisions waiting, KPIs heading the wrong way — each with the reason it's there and a first step. Calculated by fixed rules, not AI, so you can always see why.
Decisions
Raise the decisions your strategy is waiting on, record what was decided and why, and see what each decision is holding up. Decisions that wait too long are flagged.
Facilitated Strategy Reviews
Structured weekly check-ins, monthly reviews and quarterly deep-dives, each with a briefing drawn from live strategy data. Every review asks "What should we stop?", shows what the last review changed, and keeps decisions as records. AI summarises themes across past reviews; your team decides what to act on.
Board Reports
Choose the pages you need and create a board-ready report from live strategy data — dashboard, health trends, strategy map, phases, KPIs, RAID, decisions and what has changed. Your own logo on every page. No manual slide-building.
ADAPT — what should change?
Pause and Stop
Pause or stop an Objective, Goal or Action with a reason and a date to review it again. Paused work leaves your progress figures until it restarts, and nothing is lost.
Worth Revisiting
StratStar points out evidence that's getting old, assumptions nobody has confirmed, and phases nearing their end date — so your strategy is reviewed before it drifts.
Learning from your history
Over time, StratStar shows patterns in your own records: how long decisions take, why target dates move, and which items keep changing without progress. It only reports what was recorded.
Focus check
When too many items are marked high priority, or work keeps being added without anything being stopped, StratStar asks whether something should give. It never blocks you.
ACROSS STRATSTAR
AI Strategy Coach
Get on-demand strategic guidance contextualised to your business. The AI coach asks the right questions, challenges weak reasoning, and suggests improvements at every level of your hierarchy. You decide what to change.
People and teams
Keep one list of your people and their teams, invite colleagues with Owner, Admin or Member access, and hand work over properly when someone leaves.
Your brand
Add your company logo to the app and to every board report.
Community / Collective Insights Coming soon
See how strategies like yours perform across the StratStar community. Anonymously benchmark execution health, phase velocity, and completion rates against businesses at a similar stage and in your sector — so you can see where your execution may need attention.
AI YOU CONTROL
AI that supports your management team — and never replaces it.
Nothing changes without a person.
AI suggests; someone in your team accepts, edits or skips each suggestion.
Your documents' own words.
When StratStar answers from a document, it shows the passage word for word.
Built-in safety rules.
No judgements about individual people, no investment or financial advice, no regulated decisions, no predictions of success.
A record of what was decided.
Changes are recorded with who made them and the reason given.
StratStar's AI is powered by Claude, through Anthropic's API. StratStar is an independent product and is not affiliated with, endorsed by, or a representative of Anthropic. No separate Anthropic subscription is needed — AI is included in every plan, and every non-AI feature keeps working whatever your AI use.
Pricing
Simple, transparent pricing.
30-day money-back guarantee: ask within 30 days of subscribing and we'll refund your first payment in full — no questions asked.
Foundation
£49/monthexcl. VAT
Turn your strategy into a clear, structured system your team can execute and your leaders can monitor.
✓ DESIGN — turn your documents and know-how into a clear starting point
✓ DEFINE — a guided build from Mission and Vision to Actions and KPIs
✓ DELIVER — weekly commitments, a live Dashboard and Execution Health score
✓ DELIVER — see what's stuck, decide what to do, and create board reports
✓ DELIVER — pause, stop and change course, with a record of why
See what's working in how you're executing your strategy, where you might be leaving progress on the table, and AI-generated suggestions to help you execute even more effectively.
Receiving this report requires an active opt-in to share your own anonymised data — see how this works on the Community Insights page.
✓
✓
✓
Community / Collective Insights – Standard (Coming soon) See how your execution compares with other StratStar businesses — and, as the community grows, with businesses like yours.
How your execution health score compares to similar companies
Sector and stage benchmarks for completion rates and phase timing
Flags when your metrics fall below cohort norms
(Benchmarking data is drawn from anonymised, aggregated insights from opted-in StratStar customers.)
Viewing this requires an active opt-in to share your own anonymised data — see how this works on the Community Insights page.
✕
✓
✓
Community / Collective Insights – Advanced (Coming soon) See early warning signs from patterns across similar businesses, with AI suggestions for your team to consider.
AI-generated recommendations based on patterns across the StratStar community
Cross-cycle trend analysis — are you improving or declining relative to peers
Early warning signs drawn from what has preceded stalled execution in similar businesses
(Signals and trend analysis data is drawn from anonymised, aggregated insights from opted-in StratStar customers.)
Viewing this requires an active opt-in to share your own anonymised data — see how this works on the Community Insights page.
✕
✕
✓
*Note: Benchmarks start by comparing you against all StratStar businesses and become more specific to your sector and size as more companies like yours join the community.
£49/monthexcl. VAT
£99/monthexcl. VAT
£149/monthexcl. VAT
30-day money-back guarantee: ask within 30 days of subscribing and we'll refund your first payment in full — no questions asked.
Logins are the people who sign in. On every plan you can name as many people as you like as owners of your work.
Here are the monthly AI usage allowances across the 3 plan levels:
AI allowance
Foundation
Growth
Scale
Monthly AI usage
Comfortable for small teams
3× Foundation — built for active daily use
High-volume, built for large teams
Monthly tokens
500,000
1,500,000
5,000,000
Typical usage
~200 AI Coach conversations/month
~600 AI Coach conversations/month
~2,000 AI Coach conversations/month
Allowances may be adjusted as we learn more about real-world usage patterns — we'll always notify you in advance of any change to your plan's allowance. If your monthly AI allowance is exceeded, top-up packs will be available as in-app purchases (one-time purchases, not subscriptions), so you're never locked out mid-month.
Top-up pack prices
Need more mid-month? Top-up packs will be available as one-time in-app purchases — from:
Pack
Extra AI
Price
Small
+500,000 tokens (≈200 AI Coach chats)
£9
Large
+1,500,000 tokens (≈600 AI Coach chats)
£19
Top-ups apply to the current month only. Prices are indicative and may change, for example if Anthropic's AI pricing changes; we'll always tell you before any change.
What are tokens?
Tokens are the unit of measure Anthropic uses for AI processing. Think of them as the "fuel" for each AI request.
A typical AI Coach conversation uses around 2,000–5,000 tokens.
Generating a full strategy with the wizard typically uses significantly more tokens than a single AI Coach conversation, since it involves many AI calls to build out objectives, goals, actions, and enrichment.
Running a quarterly review typically uses more tokens than a single AI Coach conversation, since it analyses your full strategy alongside recent review history.
In practice, Foundation plan users running weekly check-ins, monthly reviews, and occasional AI Coach queries will rarely exceed their allowance.
COMING SOON
Community Insights
See how your execution compares with similar businesses, using anonymised, aggregated data from businesses that choose to opt in. Your strategy content is never shared. Included at no extra cost on Growth (Standard) and Scale (Advanced) when it is released.
Community Insights is in development. It will only ever use data from businesses that choose to opt in.
Community Insights uses anonymised, aggregated data from opted-in StratStar businesses to answer questions your own numbers can't answer alone: is your execution genuinely strong, or does it just feel that way? Where do businesses like yours most often get stuck?
Importantly, we only ever share anonymised, aggregated metrics — health scores, completion rates, phase timing. Your actual strategy content is never shared or visible to anyone else.
Every plan can contribute — here's why it's worth it
Foundation → Opt in for free, unlock your own Monthly Usage Report (Coming soon)
See what's working in how you're executing your strategy, where you might be leaving progress on the table, and AI-generated suggestions to help you execute even more effectively.
You're also building the foundation for what comes next — every month you stay opted in adds to your own execution history and helps grow the wider community pool, so when you're ready to see how you actually compare, upgrading gives you a running start, not a blank slate.
You can opt out at any time — this will pause your access to the Monthly Usage Report, with no effect on any other StratStar feature.
Growth → + how you compare to similar businesses
See how your Execution Health Score compares to similar businesses, sector and stage benchmarks for completion rates and phase timing, and flags when your metrics fall below the norm for your cohort.
Because this is a comparison feature, viewing it requires your own anonymised data to be part of the pool it's drawn from — an active opt-in is required to unlock this view.
You can withdraw at any time — this will pause your access to the comparison view until you opt back in.
Scale → + AI suggestions and early warning signs
AI-generated recommendations based on patterns across the community, trend analysis showing whether you're improving or falling behind relative to your peers, and early warning signs drawn from what has preceded stalled execution in similar businesses before.
As with Growth, these insights require your own data to be part of the community pool — an active opt-in is required to unlock this view.
You can withdraw at any time — this will pause your access to the comparison view and these insights until you opt back in.
We'll always ask you directly, and it's never a pre-ticked box.
QUESTIONS
Questions leaders ask.
Do we need a finished strategy to start?
No. You can start from documents you already have, answer the key questions, or build from scratch with the guided build. You can stop at any point and pick up where you left off.
Do we need any technical skills?
No. StratStar runs in your web browser; there is nothing to install.
Who can see our strategy?
Only the people with a login to your company's account. Owners and Admins decide who has a login and what they can change.
Is our data used to train AI?
No. We don't use your data to train AI models, and Anthropic states that inputs and outputs sent through its API are not used to train its models by default.
Where is our data stored?
With our database provider in the United States, protected by Standard Contractual Clauses. Our Privacy Policy lists every provider we use.
What happens if we use up our AI allowance?
AI features pause until your allowance resets at the start of your next monthly period; everything else keeps working. Top-up packs are coming soon.
Can we cancel?
Yes, at any time from your account settings. Cancellation takes effect at the end of your current billing period.
Is there a free trial?
No — instead there's a 30-day money-back guarantee. Ask within 30 days of subscribing and we'll refund your first payment in full. The guarantee applies once per organisation.
Can we take our data with us?
Yes. You can export your strategy data at any time. If you close your account, we delete it permanently 14 days after you ask; backup copies are gone within a further 7 days.
Put your strategy on the map...and your business on course for success.
One connected plan, a clear weekly rhythm, and AI you control.
Get early access
Now taking early-access sign-ups. 30-day money-back guarantee on your first payment.
